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SOCIAL MEDIA in B2B Landscapes

Social Media has been universally accepted as a powerful tool for Business; but when it comes to B2B, the hue of the portrait slightly changes. B2B marketers are quite tentative of Social Media and their doubts are reflected in this post.

ORM Beckoning – Where are you?

“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” – Abraham Lincoln. What if somebody projects your ‘shadow’ in a different light and it gets deformed? Wouldn’t it hold your character in doubt? And in this highly connected world, your shadow spans across the entire web.

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Social Media Marketing: The Tipping Point Perspective

In a time when Social Media plays a dominant role in shaping a company’s brand image and influencing customer perception, every company is trying to work out a magic mantra that would assure them of success.

guru vani...

  • To know, is to know that you know nothing. That is the meaning of true knowledge.
  • The man who does not read good writings has no advantage over the man who cannot read them.
  • One whose knowledge is confined to books and whose wealth is in the possession of others, can use neither his knowledge nor wealth when the need for them arises.